Furano is famous for its lavender fields that starts blooming in late June and reaches its peak from around July to August.

There are lots of flower fields all across Furano and the best spot to view Lavender is Farm Tomita. This farm is free entrance and has cafes and shops that sell a wide range of lavender.

Biei (美瑛) offers a beautiful landscape of gently rolling hills and vast fields. The area northwest of the town center is named "Patchwork Road" and the area south of the town center "Panorama Road".

You will need a private car to visit Biei. Biei offers lots of beautiful scenery and great for taking pictures.

Hokkaido is famous for its dairy products including cheese. Furano Cheese Factory allows visitors to observe the cheese production process from behind windows. There are lots of cheese samples that can be tasted by visitors including those of a black cheese colored by squid ink

There is also an ice cream factory and a pizza factory and also hands-on workshops for making butter, ice cream, bread and cheese.

Furano has produced local wine since 1972. Furano Wine Factory is open to public and offers free wine tasting. There is also Restaurant Winehouse not far from factory. You can try the wines in combination with Western dishes here.

Visitors can also visit Grape Juice Factory which stands around 1.5km north of Wine Factory. Visitors can observe the production process from behind window and try the grape juice.